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Spotify Adding New Feature

Feature Exploration

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Spotify is a digital music service that gives people access to millions of songs.

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INTRODUCTION

The number of users is increasing, yet the number of memberships is not increasing in a positive proportion. I designed a taste finder in order to keep audience interested.

TEAM

1 Art Director

MY ROLE

UXUI Designer
Researcher

TIMELINE

Sep 2023 - Nov 2023

CLIENT

Individual Project

Overview

500

Spotify annual users in 2023

A lot of foreign music lovers are starting to use Spotify, but it is difficult for them to find the right starting place.

User Interview

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Target Audience

People who just use Spotify

People who don’t know their taste

People who are not satisfied with their home page recommendations

Brief

Keep audience interested by

Visual Elements

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Overview

Final Design

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